"Sites like MySpace and Facebook are designed to attract a broad base of users. A newer breed, like ModelsHotel.com, are building business plans based on exclusivity."

--New York Times

"Every membership request is carefully reviewed. Once checked into Modelshotel the user enters a secure community where members help build professional and useful relationships."

"ModelsHotel is tapping into a movement by fashion-industry marketers to use trend-setters to augment traditional advertising."

"RoomKey cards have been distributed to the models at agencies around town, including IMG, Elite and Supreme. Some things that recipients of the card can expect include complimentary dinner and drinks at the Stanton Social on Mondays and, perhaps more appropriately, buy-one-get-one-free spray tans at Portofino Sun and complimentary teeth whitening at Williamsburg Dental Arts. "